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When you reserve a room at THE PLACE, you will be staying in the heart of Florence, where there is at least one story to be told for every palazzo and via, and where you will come to know that ours is much more than merely a hotel. Rather, we are a thriving community of people who believe in the valorisation of our territory and in how important it is to give something back to this wonderful city.

THE PLACE Firenze is just one part of The Hospitality Experience collection, which was conceived by the Babini family to unite three hotels that are deeply rooted in the land, each with a distinct soul, though all allied by the same values and philosophy.

From each sojourn we donate five euros to The Place of Wonders Foundation, which we established in 2022, to further enhance the territorial heritage of ancient trades and crafts so that through the funding of scholarships and grants these can be passed on to future generations. This is a commitment that we are sharing with educational institutes, schools and academies of excellence in Florence, Venice and other cities of art in Italy. Together we are devoted to promoting and defending this illustrious social, cultural and artistic heritage of inestimable value.

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It gives us great pleasure to include our guests in this worthy project by offering them the opportunity to pay exclusive visits to historic workshops that endeavour to keep these local crafts and traditions alive. These occasions are also offered to those who, though not guests at THE PLACE Firenze, wish to experience such a unique opportunity whilst providing material support to this significant mission.

All donations collected for each visit to the ateliers and workshops will be entirely conveyed to The Place of Wonders Foundation through which Italian students of fine craftsmanship at the LAO - Le Arti Orafe di Firenze jewellery school will receive three-year scholarships.

The foundation
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Environmental Sustainability

Not only is THE PLACE Firenze committed to sustainable operations such as energy saving practices, waste reduction and separation, using durable and reusable materials, it is actively involved in curtailing the hotel’s environmental impact.


Cultural Authenticity

In addition to promoting respect for the regional culture and traditions by incorporating local, conventional elements in its décor and design, our hotel provides our guests with unforgettable time-honoured experiences.


Community Involvement

THE PLACE Firenze works closely with the local community to organise events, exhibitions or activities that involve and support the area’s residents.


Excellence

By being attentive to their uniqueness, we are committed to offering each guest authentic, top-quality and personalised service.


Cooperation with Local Suppliers

Through cooperation with local producers and suppliers for the goods and services we offer at the hotel, at our Restaurant The Kitchen & The Bar, where we serve only local products and Tuscan wines, we provide significant support to the local economy.


Education and Understanding

Through designing unforgettable and tailor-made experiences for each of our guests we love being able to accompany them in their discovery of our local history, culture and traditions.