History

WE OPENED IN 2003.
WE HAVE BEEN INNOVATING EVER SINCE.

Under the ownership and management of the Babini family, who, together with the General Manager Claudio Meli, have redesigned, step by step and detail by detail, a new model of Italian hospitality…a source of inspiration for many.

This success has brought our house in Florence many international awards and much recognition, such as #1 Hotel in Europe and #1 Hotel in Florence (The World's Best Hotels Award by Travel + Leisure US in 2019) and the latest inclusion among the winners of Condé Nast Traveler “Bright Ideas in travel” 2023, besides the unanimous appreciation of our extraordinary Italian and international Guests.

We are so excited to extend a warm Tuscan welcome to all our dear Guests and friends who choose THE PLACE Firenze as their home in Florence. Every detail, from the table settings to the interior design, is inspired by the timeless beauty and traditional artisanship we are so proud to have in our beloved city. We cannot wait to share the many wonders of this magical place with you.

2024

Nomination for The World’s Best Hotels Award Travel + Leisure US

2023

Condé Nast Traveler “Bright Ideas in travel” 2023 Winner

Claudio Meli General Manager
Nomination for Virtuoso Hotelier of the Year 2023

2019

# 1 Europe City Hotel
# 1 Hotel in Florence
The World’s Best Hotels Award
Travel + Leisure US

2020 - 2019 - 2017

The Best Hotels in the World - Gold List
Condé Nast Traveler

2013

Hotel Partner of the Year
American Express Fine Hotels and Resorts

Su	Mo	Tu	We	Th	Fr	Sa
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30

Name	Supplier	Description	Expiration
BNI_persistence	Blastness	Used to preserve the status of the user session when requesting the page by tracing the source server.	End of session
_crs_be_sessions	Blastness	Used to preserve user session state during page request.	End of session
Tag_manager	Google	Provided by Google.com and used to implement Google Analytics using the Universal Analytics tag or the classic version of the tag https://policies.google.com/technologies	30 days
_BL_GFC	Blastness	Creates a unique id for each user for the proper functioning of the site	30 days
_ga	Google	This is provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_gac	Google	Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_gali	Google	Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_gat	Google	Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_ads_NOMEHOTEL_au	Google	Enables us to understand how a user to our website uses the website by generating analytical data. https://policies.google.com/technologies	30 days
_ads_NOMEHOTEL_aw	Google	Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Ads for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_gcl_ha	Google	Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Hotel Ads for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_gid	Google	Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies	30 days
_GoogleBooking	Blastness	Used to track the origin of the user in order to be able to charge Google Hotel Ads for any transaction resulting from a reservation.	30 days
_Tripconnect	Blastness	Used to track the origin of the user in order to be able to charge TripAdvisor for any transaction resulting from a reservation.	30 days
_uetmsclkid	Microsoft	Provided by Microsoft and used to track the origin of the user in order to be able to attribute Microsoft Advertising for any transaction resulting from a reservation. https://help.ads.microsoft.com/#apex/3/en/53056/1/#exp151	30 days

Name

Supplier

Description

Expiration

BNI_persistence

Blastness

Used to preserve the status of the user session when requesting the page by tracing the source server.

End of session

_crs_be_sessions

Blastness

Used to preserve user session state during page request.

End of session

Tag_manager

Google

Provided by Google.com and used to implement Google Analytics using the Universal Analytics tag or the classic version of the tag

https://policies.google.com/technologies

30 days

_BL_GFC

Blastness

Creates a unique id for each user for the proper functioning of the site

30 days

_ga

Google

This is provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_gac

Google

Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_gali

Google

Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_gat

Google

Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_ads_NOMEHOTEL_au

Google

Enables us to understand how a user to our website uses the website by generating analytical data.

https://policies.google.com/technologies

30 days

_ads_NOMEHOTEL_aw

Google

Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Ads for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_gcl_ha

Google

Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Hotel Ads for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_gid

Google

Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation.

https://policies.google.com/technologies

30 days

_GoogleBooking

Blastness

Used to track the origin of the user in order to be able to charge Google Hotel Ads for any transaction resulting from a reservation.

30 days

_Tripconnect

Blastness

Used to track the origin of the user in order to be able to charge TripAdvisor for any transaction resulting from a reservation.

30 days

_uetmsclkid

Microsoft

Provided by Microsoft and used to track the origin of the user in order to be able to attribute Microsoft Advertising for any transaction resulting from a reservation.

https://help.ads.microsoft.com/#apex/3/en/53056/1/#exp151

30 days

Name	Supplier	Description	Expiration
fr	Facebook	Used by Facebook to provide advertising products (such as real-time offers) from third-party advertisers. https://www.facebook.com/policy/cookies/	90 days
_fbp	Facebook	Used by Facebook to provide a variety of advertising products as real-time offers from third-party advertisers. https://www.facebook.com/policy/cookies/	3 months

Name

Supplier

Description

Expiration

Facebook

Used by Facebook to provide advertising products (such as real-time offers) from third-party advertisers.
https://www.facebook.com/policy/cookies/

90 days

_fbp

Facebook

Used by Facebook to provide a variety of advertising products as real-time offers from third-party advertisers.
https://www.facebook.com/policy/cookies/

3 months

History

WE OPENED IN 2003. WE HAVE BEEN INNOVATING EVER SINCE.

2024

2023

2019

2020 - 2019 - 2017

2013

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WE OPENED IN 2003.
WE HAVE BEEN INNOVATING EVER SINCE.