In a changing world, a new home in Florence 4
In a changing world, a new home in Florence 5
In a changing world, a new home in Florence 6

Rooms & Suites

discover
discover discover discover
In a changing world, a new home in Florence 10

Happy Thanksgiving

This Thanksgiving, make THE PLACE Firenze your Home away from Home in the heart of Florence.

Discover
In a changing world, a new home in Florence 11

I’ll be Home in Florence This Christmas

Make THE PLACE your Home away from Home and enjoy our festive feasts during your stay.

Discover
In a changing world, a new home in Florence 12

Let's start 2025 in Florence!

Welcome the New Year in style by celebrating in the heart of Florence.

Discover

The Kitchen & the bar

Living Florence like a local starts at The Kitchen & The Bar. Your day begins with a leisurely al fresco breakfast in a glorious Renaissance piazza and might continue with a light lunch of good things from some of our favorite artisanal food producers, settle down to a cocktail with friends around the golden hour, segue into an intimate, romantic dinner for two. From 7.30am to 11.30pm, The Kitchen & The Bar never close.

discover
In a changing world, a new home in Florence 12
In a changing world, a new home in Florence 12
In a changing world, a new home in Florence 12
In a changing world, a new home in Florence 13

The Place to be in Florence

In the heart of Florence, deeply connected to its daily life, artistic heritage and lively cultural scene, The Place is your House and Home in the vibrant Tuscan city. It is a timeless classic remade for a new generation of immersive travelers, one that reinvents made-to-measure hospitality.

discover
In a changing world, a new home in Florence 14

The Place of Wonders

Defending the history and future of a priceless heritage of timeless art and beauty.

discover
In a changing world, a new home in Florence 15
In a changing world, a new home in Florence 16

History

We’ve been writing the story of this Place for seventeen years, years of international plaudits and unforgettable personalities. But the time has come to take a new direction, to respond to a new breed of savvy, tuned-in visitor. The Place is making a fresh new start at a time when the world of travel is undergoing epochal changes.

discover

Follow us on Instagram